Hong Kong Science and Technology Parks Corporation (HKSTP) has recently launched a new event called IYKYK (If YOU KNOW, YOU KNOW) following the success of their ‘Keep Up’ campaign. This event aims to bring people face-to-face with the incredible innovations nurtured by HKSTP and invites audiences to experience these breakthroughs firsthand.
The ‘Keep Up’ campaign has been a global success, showcasing world-first innovations developed by HKSTP and its companies that impact industries and lives worldwide. The campaign encourages everyone to stay at the forefront of technological advancements and push boundaries in innovation. Now, with the launch of IYKYK, the public can engage directly with these groundbreaking technologies.
IYKYK will be a landmark moment for Hong Kong’s entrepreneurial scene, blending curiosity with cutting-edge technologies to inspire the next generation of entrepreneurs and innovators. Visitors can experience life-size unicorns created in collaboration with artists, virtual reality rollercoasters, and digital claw machines that showcase HKSTP’s innovation in an interactive and immersive way.
Grey Hong Kong, the agency behind the successful campaigns for HKSTP, is proud to continue their partnership and support in bringing these innovative projects to the public. The agency has been involved in showcasing HKSTP’s innovative projects since 2022, with ‘Keep Up’ being the latest success. IYKYK marks Grey’s fifth consecutive campaign with HKSTP, highlighting their pivotal role in promoting HKSTP’s groundbreaking innovations.
Source
Photo credit lbbonline.com