Aberdeen businessman Toby Doeden is making waves in South Dakota politics, sparking speculation about a potential run for governor in 2026. His deep pockets and conservative activism have caught the attention of political enthusiasts. Doeden’s rise in influence over the past 15 months, amid the party’s populist turn, has made him a candidate to watch. While he has not officially announced his candidacy, Doeden’s actions and rhetoric suggest that he is considering a run.
Doeden’s approach to politics is personality-driven, focusing on lower property taxes, limited government, and parental choice for schools. His use of new media platforms, such as social media and podcasts, has allowed him to bypass traditional outlets and reach a broader audience. However, some of his tactics, including inflammatory rhetoric and hardball tactics, have drawn criticism from political opponents.
Doeden’s influence extends beyond South Dakota, with the support of political activist Laura Loomer, who has a large following on social media. The possibility of a Trump endorsement, along with Loomer’s endorsement, has added to the intrigue surrounding Doeden’s potential candidacy.
As Doeden continues to keep the political establishment on edge, his family history and personal journey have shaped his outlook on politics and business. While Doeden’s path to a gubernatorial run is not without challenges, his combination of financial resources, political activism, and bold leadership style could make him a formidable candidate in the upcoming election cycle.
To learn more about Toby Doeden and his potential run for governor in 2026, visit sdnewswatch.org. Contact Stu Whitney at stu.whitney@sdnewswatch.org for more information.
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