Speculation Surrounds Toby Doeden’s Political Aspirations in South Dakota
ABERDEEN, S.D. — As excitement brews for South Dakota’s 2026 gubernatorial race, businessman Toby Doeden has emerged as a potential candidate. This speculation intensified during the Brown County Republican Party’s Lincoln Day Dinner, where a social media post hinted at a "formal candidate announcement." Although the post referred to a different office and was later canceled, the buzz was undeniable.
Doeden, a prominent figure in the state GOP known for his conservative activism, has galvanized attention over the past 15 months amid the party’s populist shift. Local politicians view him as a "serious contender" thanks to his financial success and traditional family values.
However, his rise is not without controversy. Critics argue that his use of inflammatory rhetoric and aggressive campaign tactics reflect a troubling trend in political discourse. While some praise his outsider status in an arena dominated by career politicians, others express concern about his approach, which often sidesteps substantive policy discussions.
Doeden has publicly criticized Governor Larry Rhoden’s decisions, particularly concerning a controversial prison project and carbon pipeline proposals. His PAC, Dakota First Action, has drawn national attention for targeting mainstream Republican figures, leading to internal strife within the party.
Despite past controversies—including derogatory social media posts—Doeden remains resolute in his aspirations. "I’ve always been a fighter,” he stated, noting ongoing discussions with his family about his political future. As speculation mounts, both supporters and detractors are keen to watch how his influence will shape South Dakota’s political landscape in the coming years.
This article is produced by South Dakota News Watch, an independent, nonprofit organization.
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