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Medicare Advantage Star Ratings Drop in 2025: Leading Plans Use Technology to Excel Under Tougher CMS Regulations, According to Black Book Research

Press Release

Critical Technology Solutions Identified for Medicare Advantage Plans Amid 2025 Crisis

Washington, D.C. – May 25, 2025 – The Medicare Advantage (MA) landscape faces unprecedented challenges in 2025, with the Centers for Medicare & Medicaid Services (CMS) reporting the steepest decline in Star Ratings in over a decade. According to a recent Black Book Research report, the national average MA Star Rating plummeted to 3.92, down from 4.07 in 2024, while the number of plans achieving the coveted 5-star status dwindled from 38 to just seven.

The number of MA plans available for individual enrollment decreased by 6%, from 4,428 to 4,186. This reduction is attributed to insurers consolidating or exiting markets in light of financial pressures and increased regulatory scrutiny. However, Special Needs Plans (SNPs) have seen an 8.5% increase, indicating a shift towards specialized healthcare delivery. Major players like Humana and UnitedHealthcare have adjusted their geographic strategies, further complicating the landscape.

Despite the challenges, average monthly premiums have remained stable, with a notable increase in plans offering Medicare Part B premium reductions, rising from 19% to 32%. However, the financial burden persists, as the median out-of-pocket maximum has increased from $5,000 to $5,400, and coverage for supplemental benefits has declined.

In response to growing concerns over financial integrity, CMS has significantly ramped up audit activities, reviewing all 550 eligible MA plans annually. This rigorous oversight poses substantial financial implications for major insurers already grappling with stock market declines.

Black Book Research has revealed that technology is emerging as a critical differentiator for high-performing Medicare Advantage plans. The study, surveying 972 executives from various health plans, identified over 300 key software vendors that can drive success through care coordination, member engagement, and quality improvements.

As the MA landscape evolves, strategic technology investments are essential for plans aiming to navigate the stringent CMS standards and maintain operational excellence. Detailed insights are available in Black Book’s comprehensive report, titled "The 2025 Black Book of Technology Enablers for High-Performing Medicare Health Plans."

For further information, contact Black Book Research at research@blackbookmarketresearch.com or call 800-863-7590.

Source: Black Book Research

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