Samsung Debuts Creative Campaign Featuring Doechii to Launch Galaxy S25 Edge
5/28/2025 – Samsung’s latest innovation, the Galaxy S25 Edge, is making waves with its lightweight and durable design, tailored for today’s fast-paced lifestyle. Unveiled earlier this month, the smartphone is now showcased through creative collaborations with Grammy Award-winning artist Doechii, who embodies the spirit of individuality and innovation that Samsung champions.
The Galaxy S25 Edge is not just a smartphone; it’s designed as an essential companion, effortlessly fitting into any style—from pockets to waistbands—while providing powerful features without bulk. The device boasts an ultra-light form factor with a robust set of tools, including the beloved Audio Eraser and Drawing Assist, and incorporates the advanced ProVisual Engine. With its 200MP camera, users can seize life’s moments, whether capturing personal style or that perfect pet shot.
In the promotional spots, Doechii introduces her alligator companion, Coconut, a nod to her acclaimed mixtape, "Alligator Bites Never Heal." “Music and fashion are some of my favorite creative outlets because they let me push boundaries and express myself,” Doechii stated. Through this partnership, she encourages creativity and self-expression, inviting users to explore and embrace their unique voices.
Additionally, Samsung is set to host a VIP event at Edge NYC in Hudson Yards on May 30, celebrating the Galaxy S25 Edge’s launch, featuring a special performance by Doechii. Fans can catch the livestream of the event at 8 p.m. ET.
For more details about the Galaxy S25 Edge, visit Samsung.com.
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