Press Release
South Dakota Faces Workforce Challenges as Tourist Season Begins
WALL, S.D. (South Dakota News Watch) — As South Dakota embarks on its peak tourist season, leading attractions face significant workforce challenges despite record visitation and spending. A recent panel discussion featured Sarah Hustead of Wall Drug, Mike Pflaum, former superintendent of Badlands National Park, and Dan Wenk, former superintendent of Mt. Rushmore National Memorial.
Hustead, representing Wall Drug—which draws over 2 million visitors annually—highlighted the reliance on international seasonal workers, particularly through the H-2B visa program, as domestic college students shift focus to internships. With 70 year-round staff, Wall Drug needs an additional 120 seasonal workers each summer, complicating hiring processes amid lengthy visa delays.
Pflaum emphasized that seasonal employees are vital for maintaining park operations and visitor experiences. Recent layoffs within the National Park Service raised concerns over staffing levels, although a recent decision permits the filling of 7,700 seasonal positions.
Housing remains a critical issue for attractions and businesses alike, further straining recruitment efforts. Hustead noted their proactive approach in providing accommodations, contrasting with the limited options available near national parks.
For insights on these challenges, tune into "South Dakota Focus," airing May 29 at 8 p.m. on SDPB-TV.
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