Agritourism Sprouts in South Dakota: A Growing Opportunity for Farmers
BROOKINGS, S.D. — As South Dakota’s agritourism sector blooms, it presents farmers with innovative ways to supplement their income while educating the public about agriculture. Peggy Schlechter, community vitality program director for South Dakota State University Extension, emphasizes that agritourism combines the state’s premier industries—agriculture and tourism.
Initially dominated by hunting lodges, the agritourism landscape now includes diverse experiences, from flower farms to on-farm stays, appealing particularly to Millennials and Gen Z travelers, who crave more authentic vacations. “Younger generations prefer unique, experiential travel over typical tourist stops,” notes Kirk Hulstein, industry outreach director for Travel South Dakota.
For farmers looking to diversify, Hulstein advises defining clear goals, assessing personal capacity to host visitors, and ensuring proper infrastructure. It’s essential for operators to be ready for the added responsibilities of managing a tourism business alongside their agricultural duties.
Legislation has also evolved to support agritourism; South Dakota’s Senate Bill 135 provides liability protections for operators, emphasizing safety through warning signage and contracts. Interested parties can explore agritourism through resources like the Agritourism SD classes and guidance from SDSU Extension.
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