Emergency Discounts as Canadian Travel Freeze Hits Northern US States
A significant decline in Canadian travel has prompted an emergency tourism freeze across northern U.S. states, including New York, Vermont, and Washington. Car crossings from Canada have fallen over 35%, with hotel bookings down by as much as 73%. This economic impact is stark, particularly in regions where local businesses depend heavily on Canadian tourists, with reports indicating that up to 70% of leisure travel typically comes from Canada.
In response, border states are introducing aggressive discounts, including up to 30% off hotel stays and exclusive recreational offers for Canadian visitors. Brand USA has launched a national initiative, the “America the Beautiful” campaign, aimed at revitalizing international tourism, featuring AI-driven travel planning tools and highlighting upcoming major events such as the 2026 FIFA World Cup and the 2028 Summer Olympics.
Despite recent gains in overall tourism, the sharp downturn from the Canadian market poses an urgent challenge, with potential losses exceeding $2 billion if trends continue. Northern towns are feeling the strain, seeing substantial impacts on their local economies as they work to attract Canadian visitors back.
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